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Alfred Binet was a French psychologist best-remembered for developing the first widely used intelligence test.

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Unit VII Case Study_Strategic Management and Business Policy

Unit VII Case Study_Strategic Management and Business Policy

Q 1. Create a case study summary of the company you have chosen, including a general overview of the company, its external environment, and a list of its current strategies and objectives. 2. If the company continues with its present strategies and objectives, where will it be in five years?3. If you were the CEO of the company, what strategies would you recommend, and why?1. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.

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I have been working on Apple Inc. from Unit II onwards. So I will provide a case study summary for Apple which shall include a general overview of the company, its external environment and a list of present strategies and objectives. As we all know, Apple Inc. is the stalwart in the manufacturing of hardware, software and electronic devices specifically concentrating on smartphones and computers. The company is an MNC which has its headquarters at Cupertino California. The famous products of this company are iPhone, iPad, Mac etc. Apple has also successfully developed its operating software, macOS (Jarvis, 2014).